Monday, April 28, 2008

Special K Satisfaction


Here's what Kellog's has to say about their new cereal, Satisfaction:

Introducing Satisfaction* - a delicious, new Special K* breakfast cereal that satisfies your hunger to help resist temptation. A good source of protein and a high source of fibre, it’s a mix of crunchy whole grain flakes and clusters with a taste you’ll love. Try it and see for yourself.


Admittedly, if something is "new" I want to try it, but in this case, I was really hoping that it would deliver on its promises. Cereal has to be the easiest breakfast, ever. Throw it in a bowl, drop some milk on top, you're eating. What's that, 30 seconds? Beauty, right? Wrong. Cuz an hour later, you're ravenous again, because the processed carbohydrates have burned off like sulphur on a match, and your internal furnace is still burning in high gear, and your stomach is turning inside OUT like a cactus that hasn't been watered. Fundamental flaw to cereal. This is why I have to scramble and egg-white and put a triangle of laughing cow cheese on a whole wheat wrap to keep my belly-beast (*hunger) from rearing its ugly head at 10am, making me venture into the office kitchen, where my already weak-will is accosted by double chocolate chip cookies, or chocolate covered peanuts and raisins, or mini-cinnamon buns. You see, its not my FAULT I am a fattie.

But I digress. I look at the nutritional info. Each serving, which is 1.25 Cups (sans milk) contains
  • 200 cal
  • 1 g fat
  • 40 g carbs
  • 4 g fibre
  • 10 g protein
Protein and fibre keep you full. Fat too makes you feel full for longer, but that's an aside. So, looking at that info I think, I am gonna try it. There's a pantload of protein in there.

No. There isn't. At least not enough to keep me not-hungry. Now, keep in mind that because of my grueling commute (everyone pity me now) I eat breakfast at 6:30 am. Perhaps it makes sense that I am starving again by 10am. HOWEVER, if I want to be starving again at 10, I could eat Captain Crunch. Cuz the same thing happens no matter what cereal I eat for breakfast. The Cap'n isn't going to deliver as much by way of fibre and protein, but I just don't want to be gnawing off my own arm by mid-morning.

So, in conclusion ( I love ending shit like that, because its sooooo unimaginative. For the record, I never concluded an essay or paper with that phrase)... ahem, in conclusion. Special K Satisfaction tastes OK (for a "healthy cereal") but its not going to keep you full longer to resist temptation. Unless you are offered a donut immediately after finishing your bowl. Then you might resist the donut.

Now, if you'll excuse me, its 10 am, and I need to properly season my arm...

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